In a world where dreams often meet with the harsh reality of challenges and setbacks, Joyce's journey stands as a beacon of persistence and passion. Her story, recently highlighted in a press release from the Ministry of Education (MOE).
A Spark of Passion
Joyce always feel inspired with creativity when she is surrounded with fragrances. At 17, she pursued Singapore Polytechnic's Diploma in Perfumery and Cosmetic Science. She initially aimed to become a dermatologist to help others with severe acne. However, she soon found perfumery more captivating. The world of scents and the endless possibility in fragrance creation dazzled her.
The Academic Pathway
Her passion led her to the National University of Singapore, where she studied chemistry, delving deeper into the science behind the art of perfumery. The university experience broadened her understanding and fueled her enthusiasm for creating unique fragrances.
Reality Check and Persistence
Joyce's path seemed clear: internships followed by a promising career in the fragrance industry. However, the reality was different. She struggled to find a job in perfumery and ended up working as a formulation chemist and even in sales at a bank. Yet, her dream of a career in perfumery never faded.
The Turning Point
In 2021, Joyce joined a venture-building program, taking her first step towards founding her own perfume company. With the guidance of mentors and extensive market research, Scent Journer was born. She quickly learned that a start-up was not just an expensive hobby but a means to solve consumer problems and fill gaps in the market.
The Road to Success
The journey to launching Scent Journer was fraught with challenges. Her perseverance paid off with the launch of "Clouds in Heaven," her first perfume. Each challenge and setback was a stepping stone that led to the creation of a fragrance that embodied her passion and dedication.
The Essence of Scent Journer
Scent Journer is more than just a perfume brand; it is the embodiment of Joyce's journey and dreams. Her journey from a student passionate about scents to the founder of a successful perfume company is a narrative of hope, resilience, and the sweet smell of success.
Joyce’s tale, as shared by the Ministry of Education, highlights the importance of following one's passion, the willingness to adapt, and the relentless pursuit of dreams. It reminds us that the road to success is seldom straightforward, but with perseverance, the destination is worth the journey.
