Perfume Know-How — expiry date

False, the intensity of the perfume is not equivalent to the longevity of the perfume. The longevity of the fragrance depends on several other factors such as the percentage of neat fragrance oil (...

There are a lot of myths surrounding perfume. Check out our myth-busting blog post to see which myths are true and which are not!

Perfumes, unlike cosmetics, do not have a fixed expiry date. However, once a bottle of perfume is open and used, the headspace, which the the amount of air let into the perfume will start to increa...