Mindfulness & Wellness

The Importance of Fixatives and Its Effect on Projection, Longevity, Sillage

The world of perfumery offers a sensory experience like no other and as you dive deeper into it, you may uncover boundless information that shapes the way you enjoy your favorite fragrances. Whethe...

Fragrance Reformulation: Why Does It Happen and What Does It Mean For Your Favourite Fragrances?

Perfume enthusiasts know the feeling when they finish their favorite perfume and they go back to get another bottle, only to be heartbroken when they realize that the newly purchased fragrance is n...

Peach, Strawberry, Watermelon? Why Don’t Non-citrus Fruits Essential Oils Exist.

Essential oils are the golden, all-natural choice many people go for when it comes to aromatherapy. We might think of invigorating scents like lavender, eucalyptus, and lemon as some of the most we...

The Allure of Musk: A Comprehensive Guide on Musky Scents.

If asked what a musky scent is, it would be hard for anyone to give an answer that best describes the rich and alluring aroma that has captivated our olfactory senses for centuries and forms the ba...

To Bean or Not to Bean? Can Coffee Beans Truly Prevent Olfactory Fatigue?

Many perfume enthusiasts claim that sniffing the strong scent of coffee beans between fragrances allows one to ‘reset’ the nose, preventing olfactory fatigue. Is there any truth to this popular bel...

Mindfully Formulated: Isopropylidene Glycerol in Scent Journer's Eco-friendly Room Sprays

As consumers demand eco-friendly and non-toxic products, Isopropylidene Glycerol becomes a superior alternative to glycol ethers in room sprays.

WHAT IS MICROBIOME?

THE MICROBIOME IS...a collection of bacteria that live on your skin! Having a healthy skin microbiome (high diversity of good bacteria) keeps your skin away from skin sensitivity, eczema and allerg...

Perfume to combat stress & reduce cortisol level

Hormonal imbalances, such as having high glucocorticoid levels, are common in our busy and stressful lives due to the constant pressure to be productive. Our hormones control our appetite, our mood...

Perfumes you need to boost your mood

The use of scent to create good mood dated back to ancient times. In China, practitioners had been using fragrant herbs in Traditional Chinese Medicine (TCM). Religiously, even today, the practice ...