Perfume Know-How

Fragrance Maceration: What Is It And Why Is It Important?

Maceration, the word is foreign and unfamiliar even to most perfume enthusiasts. While the typical use of the word maceration references a technique for extracting the oils from flowers, which can ...

Celebrity Fragrances: Worth the hype?

In recent years, celebrity fragrances have taken the perfume market by storm. Many celebrities have launched their signature scents, from pop stars like Ariana Grande and Britany Spears,  to models...

Olfactory Fatigue: Its Impact on Perfume Experience and How to Minimise It.

Imagine, you’ve spritzed your favorite perfume just before you leave the house, and by noon, you are left with hardly a whiff of the fragrance. So you apply more to no avail, yet you’re next gettin...

Scented Wedding Favors: Unique Gift Ideas to Delight Guests

Weddings are a big deal for everyone involved and when planning a wedding, one often plans a wedding with the hopes that not only does everything live up to the expectations of the bride and groom,...

Why Scented Gifts Stand Out: The Impact of Fragrance in Corporate Gifting

In the corporate world, a business cannot function without its employees, clients, customers, and other vendors or prospects. Thus businesses need to show their appreciation for these groups and th...

The Role of Scent in Wedding Planning: Using Fragrance to Set the Mood and Atmosphere.

In wedding planning, every detail counts, from the décor to the music, every aspect ties into the others to create the dream wedding day. However, one aspect that is often overlooked is the use and...

Multi-Sensory Branding: Integrating Scent with Visual, Audio and Textural Elements to Enhance Brand Identity.

In today's competitive marketplace, brands are constantly seeking innovative ways to stand out and create memorable experiences for their consumers. While words and visuals have long been the tradi...

Creating a Signature Scent: Elevating Brand Identity and Customer Experience

In today's competitive market, creating a unique and memorable brand identity is crucial for businesses to stand out and carve a name for themselves. While there are a million and one different way...

The Art of Perfume Layering

Perfume layering is nothing short of an art form that is greatly underrepresented and underutilized in the fragrance world. This technique, often used by fragrance enthusiasts and industry professi...