A -The Etiquette Consultancy
At Scent Journer, we specialize in fragrance development. Every scent is a journey that we undertake together with our clients to ensure that they get a fragrance that suits their needs.
Today, we shall look at our collaboration with A -The Etiquette Consultancy and break down our scent design process.
Signature Perfume
By collaborating with Scent Journer, A- The Etiquette Consultancy sought to design a scent that represents Kindness to embrace good manners.
The Brand
A - The Etiquette Consultancy is Southeast Asia’s leading Western etiquette training service, founded by certified International Social and Youth Etiquette Consultant, Astrie Sunindar-Ratner. The consultancy prepares children and adults for success through a deep understanding of etiquette, attracting prestigious clients from across the region.
Specialized courses for children focus on instilling good manners through kindness, while adult and business programs address the increasing importance of etiquette in today’s society.
The Brand
A - The Etiquette Consultancy is Southeast Asia’s leading Western etiquette training service, founded by certified International Social and Youth Etiquette Consultant, Astrie Sunindar-Ratner. The consultancy prepares children and adults for success through a deep understanding of etiquette, attracting prestigious clients from across the region.
Specialized courses for children focus on instilling good manners through kindness, while adult and business programs address the increasing importance of etiquette in today’s society.
Brand identity & Scent Creation
The logo features a shield encircled by delicate flowers and rice plants, symbolizing cultural refinement and the nurturing of traditions. The bee, a key element of the logo, represents flowing communication and good luck, while the prominent "A" stands for Astrie, anchoring the brand in its personal and familial roots.
The brand’s identity is further expressed through soft shades of turquoise, evoking a sense of calm, sophistication, and approachability.
Key scent direction:
- Kindness
- Soft, not loud sillage
- Elegant
Brand identity & Scent Creation
The logo features a shield encircled by delicate flowers and rice plants, symbolizing cultural refinement and the nurturing of traditions. The bee, a key element of the logo, represents flowing communication and good luck, while the prominent "A" stands for Astrie, anchoring the brand in its personal and familial roots.
The brand’s identity is further expressed through soft shades of turquoise, evoking a sense of calm, sophistication, and approachability.
Key scent direction:
- Kindness
- Soft, not loud sillage
- Elegant
The Idea
In collaboration with Scent Journer, A - The Etiquette Consultancy developed a signature scent that complements this identity and reflects the essence of Kindness. The fragrance captures the essence of refined gentle elegance that reflects the brand’s commitment to nurturing personal growth through etiquette.
“A pleasant scent is a form of good manners and good manners leave lasting memories” Astrie Sunindar-Ratner
Scent Journer also handled all the packaging and design.
The Idea
In collaboration with Scent Journer, A - The Etiquette Consultancy developed a signature scent that complements this identity and reflects the essence of Kindness. The fragrance captures the essence of refined gentle elegance that reflects the brand’s commitment to nurturing personal growth through etiquette.
“A pleasant scent is a form of good manners and good manners leave lasting memories” Astrie Sunindar-Ratner
Scent Journer also handled all the packaging and design.
The Fragrance
The first journey of embracing good manners starts with Kindness!
This soft, slightly sweet, and delicate scent of kindness opens with notes of crisp sparkling pear.
The fresh sweetness of of just-ripe pears, provides crisp and clean note to kindness.
Which leads to...
the heart of soft ambrette seeds on a bed of delicate musk. Kindness will take you back to your cherished memories as a child. It’s that wonderful scent of purity and innocence we long for.
Cruelty free
The musk is a secretion inside an internal pouch on the abdomen of the male deer. In order to get it, you have to kill the deer.
Musk alternative: Ambrette seed & Modern musk accord
Ambrette seeds oil has a sweet floral musky fragrance. Oil is extracted from the musky, kidney- shaped, fully ripened seeds. Hence, the modern musk accord and ambrette seed used in Kindness is synthesized to model the clean, smooth and softness of musk without animal cruelty.