NESUTO
At Scent Journer, we specialize in fragrance development. Every scent is a journey that we undertake together with our clients to ensure that they get a fragrance that suits their needs.
Today, we shall look at our work with Nesuto Patisserie and how we designed the perfect fragrance solution for their needs.
Ambient Scenting
By collaborating with Scent Journer, Nesuto aimed to craft a unique sensory journey that would leave a lasting impression on customers, aligning perfectly with their brand image and values.
The Brand
Nesuto, a beloved patisserie based in Singapore, is renowned for its exquisite desserts that combine elegance with a touch of whimsy.
Nesuto is celebrated for signature offerings like their signature Strawberry Shortcake and the whimsical Yuzu Raspberry cake, which delight the senses and exemplify their dedication to innovation and taste. With a focus on femininity and community, Nesuto not only crafts delightful treats with a feminine touch but also fosters a sense of connection and joy with every bite.
The Brand
Nesuto, a beloved patisserie based in Singapore, is renowned for its exquisite desserts that combine elegance with a touch of whimsy.
Nesuto is celebrated for signature offerings like their signature Strawberry Shortcake and the whimsical Yuzu Raspberry cake, which delight the senses and exemplify their dedication to innovation and taste. With a focus on femininity and community, Nesuto not only crafts delightful treats with a feminine touch but also fosters a sense of connection and joy with every bite.
Brand identity & Scent Creation
The patisserie’s brand colors—soft pastels and warm neutrals—reflect the soothing and inviting atmosphere of their boutiques, embodying a sense of warmth and comfort.
Inspired by Nesuto’s new Jewel storefront, we selected a few pantone colors that were most prominent in the store and from their brand palette. Shades of brown, cream, and pastel green and pink formed the basis of the inspiration for the fragrance ‘Autumn Forest.’
Key scent direction:
- Warm autumn
- Chestnut
- Green tea
Brand identity & Scent Creation
The patisserie’s brand colors—soft pastels and warm neutrals—reflect the soothing and inviting atmosphere of their boutiques, embodying a sense of warmth and comfort.
Inspired by Nesuto’s new Jewel storefront, we selected a few pantone colors that were most prominent in the store and from their brand palette. Shades of brown, cream, and pastel green and pink formed the basis of the inspiration for the fragrance ‘Autumn Forest.’
Key scent direction:
- Warm autumn
- Chestnut
- Green tea
The Idea
As they had just opened their new store front in Jewel, Nesuto reached out to Scent Journer to create a bespoke fragrance for their storefront, aiming to elevate their brand experience by harmonizing scent with their established aesthetic and creating an immersive instore experience.
They sought a fragrance that would complement their brand's soft pastel and warm neutral colors, creating an atmosphere of elegance and comfort. The owners of Nesuto, with a fondness for autumn and warm scents, envisioned an olfactory experience that evokes the cozy and inviting feelings of fall, enhancing the ambiance and warm neutral colors of their patisserie.
The Idea
As they had just opened their new store front in Jewel, Nesuto reached out to Scent Journer to create a bespoke fragrance for their storefront, aiming to elevate their brand experience by harmonizing scent with their established aesthetic and creating an immersive instore experience.
They sought a fragrance that would complement their brand's soft pastel and warm neutral colors, creating an atmosphere of elegance and comfort. The owners of Nesuto, with a fondness for autumn and warm scents, envisioned an olfactory experience that evokes the cozy and inviting feelings of fall, enhancing the ambiance and warm neutral colors of their patisserie.
The Fragrance
‘Autumn Forest’ is a warm and welcoming embrace that greets you as you step into the patisserie.
At the top of this fragrance, the invigorating notes of bergamot and neroli (inspired by the pastel pink palette) blend gracefully with the delicate essence of tea, dancing harmoniously with the fresh allure of cypress (inspired by the creamy browns and green).
Like a gentle breeze sweeping through an autumn forest, these notes create a sense of tranquility, inviting you to leave the outside world behind and fully immerse yourself in the present moment.
The Heart
reveals the comforting aroma of roasted chestnuts, a note again inspired by the warm creamy brown shade in the brand palette, evoking memories of crackling fires and cozy gatherings.
The subtle sweetness of ylang ylang adds a touch of sophistication, further enhancing the fragrance's depth and complexity.
Joyful indulgence
Finally, the base notes unveil a smoky earthy embrace of birch, patchouli, and sandalwood, providing a harmonious and velvety conclusion to this olfactory masterpiece.
"Autumn Forest" has been carefully designed to enrich your experience, elevating each visit to Nesuto Patisserie into a moment of mindful luxury. The fragrance serves as a prelude, preparing your mind and spirit for the joyful indulgence that awaits, as you embark on a delightful adventure of flavors and textures as you immerse yourself in the present and savor Nesuto Patisserie's finest cakes.
Autumn Forest
To scent up their store, Nesuto rented one of our industrial-sized aroma diffusers to ensure that ‘Autumn Forest’ would be properly dispersed throughout.
Back at our Scent Journer lab, we mixed the ‘Autumn Forest’ fragrance oil with our pet and children-safe solvent to create effective long lasting mixture, and every month, we will go down to top up the fragrance mixture in the nebulizer, keeping the space smelling perfect throughout.