WOOSA
At Scent Journer, we specialize in fragrance development. Every scent is a journey that we undertake together with our clients to ensure that they get a fragrance that suits their needs.
Today, we shall look at our collaboration with Woosa and break down our scent design process.
Ambient Scenting
By collaborating with Scent Journer, Woosa sought to design a unique scent that aligns with their brand values and enhances their commitment to providing exceptional sleep experiences.
The Brand
Woosa, a renowned mattress company based in Singapore, epitomizes the fusion of comfort, quality, and innovation. With a dedication to enhancing sleep experiences, Woosa integrates premium materials and advanced technology in every mattress, ensuring exceptional support and durability.
Woosa's theme of "Sleep Better, Live Better" underscores their commitment to improving the well-being of their customers through superior sleep solutions.
The Brand
Woosa, a renowned mattress company based in Singapore, epitomizes the fusion of comfort, quality, and innovation. With a dedication to enhancing sleep experiences, Woosa integrates premium materials and advanced technology in every mattress, ensuring exceptional support and durability.
Woosa's theme of "Sleep Better, Live Better" underscores their commitment to improving the well-being of their customers through superior sleep solutions.
Brand identity & Scent Creation
Their brand values revolve around sustainability, customer satisfaction, and meticulous craftsmanship, reflected in their eco-friendly practices and rigorous quality control. The brand's aesthetic is defined by serene, calming colors like soft blues and whites, embodying tranquility and restfulness.
- Calming
- Sustainability
- Blue
Brand identity & Scent Creation
Their brand values revolve around sustainability, customer satisfaction, and meticulous craftsmanship, reflected in their eco-friendly practices and rigorous quality control. The brand's aesthetic is defined by serene, calming colors like soft blues and whites, embodying tranquility and restfulness.
- Calming
- Sustainability
- Blue
The Idea
To create a bespoke fragrance for their new showroom, "The Dreamery," with the concept of "A transportive scent to good sleep."
As a leading mattress company in Singapore, Woosa wanted a fragrance that would embody the comfort and relaxation offered by their high-quality foam mattresses. The aim was to enhance the showroom experience by crafting an aroma that evokes tranquility and restfulness, inviting customers to immerse themselves in the soothing atmosphere of The Dreamery.
The Idea
To create a bespoke fragrance for their new showroom, "The Dreamery," with the concept of "A transportive scent to good sleep."
As a leading mattress company in Singapore, Woosa wanted a fragrance that would embody the comfort and relaxation offered by their high-quality foam mattresses. The aim was to enhance the showroom experience by crafting an aroma that evokes tranquility and restfulness, inviting customers to immerse themselves in the soothing atmosphere of The Dreamery.
The Fragrance
Armed with Woosa’s scent concept and a palette of their signature colors in mind, what we created was ‘Sound of Rain’. 'Sound of Rain' delicately unfurls with top notes of Fresh Rain, Wet Earth, and Eucalyptus, capturing the image of raindrops caressing the ground in a rhythmic dance, gently on a quiet night.
Following that,
the heart notes of Akigalawood and Cyclamen softly reveal themselves, like rain-kissed blossoms after a gentle shower, each petal glistens under the moonlight. The fragrance then takes you on a walk deep into its base notes of Patchouli, Moss, and Sandalwood, surrounding you in a grounding and earthy embrace like a lush forest after the rain.
Transportive Scenting
As you lay in Woosa’s mattresses around the showroom, ‘Sound of Rain’ relaxes the mind and body with its calming Eucalyptus notes and transports you into a lush calming forest on a chilly moonlit night, still damp from the rain, lulling you into a dreamlike state.
Sound of Rain
was produced to scent up Woosa’s large showroom, hence Woosa rented two of our industrial-sized nebulizers to scent up their entire showroom.
Back at our Scent Journer lab, we mixed the ‘Sound of Rain’ fragrance oil with our pet and children-safe solvent to create effective long lasting mixture, and every month, we will go down to top up the fragrance mixture in the nebulizer, keeping the space smelling perfect throughout.
Other potential scented products include candles, room sprays, reed diffusers, or even perfume.
We also offer businesses opportunities to create other product lines with their additional fragrance oil. For example, we are collaborating with Woosa to create a line of sleep oils using the ‘Sound of Rain’ fragrance oil. At our in-house factory, Scent Journer can assist with the production and personalization of labels to streamline your new product’s production. We also provide general descriptions of the products, including a breakdown of the
- fragrance’s notes
- its biodegradability data
- suggestions on marketing points
- price ranges for these products
so that your business can maximize the benefits of having your own signature scent.
A Multisensory Experience Done Right
Woosa used our fragrance to enhance their in-store experience and create an immersive and curated multisensory experience.
Let us break down how their fragrance tied into the various aspects of their showroom experience.
Sight:
The showroom has pristine white beds lining the circumference, however unlike a typical factory-like grey showroom (imagine Expo event halls), Woosa takes on a more Japandi style and color scheme with a neutral color palette, natural themes, and a minimalistic space.
They use curved walls and cloth partitions to section out the space and spotlights with warm lighting to highlight certain areas while leaving other areas, such as those directly above the bed, dimmer, and thus more cozy without being overly bright. Coupled with the high ceiling, the rounded space feels cozy yet spacious, creating a freely flowing space that's soft, relaxed, and serene, just like how one’s dreams would be. The use of clean colors and muted pastel shades add to the soft, clean look of the entire space.
Sight:
The showroom has pristine white beds lining the circumference, however unlike a typical factory-like grey showroom (imagine Expo event halls), Woosa takes on a more Japandi style and color scheme with a neutral color palette, natural themes, and a minimalistic space.
They use curved walls and cloth partitions to section out the space and spotlights with warm lighting to highlight certain areas while leaving other areas, such as those directly above the bed, dimmer, and thus more cozy without being overly bright. Coupled with the high ceiling, the rounded space feels cozy yet spacious, creating a freely flowing space that's soft, relaxed, and serene, just like how one’s dreams would be. The use of clean colors and muted pastel shades add to the soft, clean look of the entire space.
Scent:
Woosa uses a bespoke fragrance customized with Scent Journer and diffuses it throughout the entire showroom using two of Scent Journer’s commercial-sized diffusers.
The scent encompasses Woosa’s ambiance and color scheme into a relaxing eucalyptus scent with earthy notes of fresh rain, wet earth, patchouli, and moss that create a natural scent reminiscent of those sleepy, cold rainy nights.
Scent:
Woosa uses a bespoke fragrance customized with Scent Journer and diffuses it throughout the entire showroom using two of Scent Journer’s commercial-sized diffusers.
The scent encompasses Woosa’s ambiance and color scheme into a relaxing eucalyptus scent with earthy notes of fresh rain, wet earth, patchouli, and moss that create a natural scent reminiscent of those sleepy, cold rainy nights.
Sound:
Throughout the showroom, gentle music is playing through the speakers. Some nature sounds were also added in, playing into that whimsical imagery.
Tactile:
Upon entering Woosa’s showroom ‘The Dreamery’, you will be made to remove your shoes and you will step on a plush carpet that immediately makes you feel like you are stepping on a cloud and is just the first step in transporting you into a sleepy dreamland.
Taking off your shoes and feeling the soft carpet beneath you builds the image of an intimate personal space such as the bedroom.
An invitation to good night sleep
Thus you can see how Woosa has created a fully immersive, multisensory experience that transports their customers into a sleepy cloud-like dreamland, allowing them to fully immerse themselves into the experience of their mattresses and imagine their night of perfect sleep.