Founder's Inspiration

"Soaring At Dawn embodies an invigorating and joyful spirit, instilling in you the energy and strength to embrace the challenges ahead in your day.

I drew inspiration from the unique essence of Sichuan pepper, popularised in Singapore's Mala hotpot trend, to bring relatability to our fragrance.

It adds a vibrant, sparkling and energising touch and also symbolises the fiery sunrise that inspires you to seize the day with enthusiasm and positivity."

- Joyce Lian

Upcycled Cistus Extract from Twigs and Leaves

In the world of perfumery, labdanum extracts from isolated resins covering the leaves and branches of the Cistus plant reign supreme. However, a fascinating secret lies within the exhausted Cistus twigs and leaves that are typically discarded and forgotten.

Cistus Neoabsolute is harnessed through the solvent extraction of the exhausted Cistus twigs and leaves, offering a more ambery facet with warm, woody sensuality used to create depth in SOARING AT DAWN.

Organic Sugarcane Alcohol

At the heart of the brand lies our commitment to quality, safety, and sustainability.

We've chosen organic sugarcane alcohol as the base for all our perfumes, as we believe that a medium of the highest purity is necessary to encapsulate luxury.

The alcohol is meticulously sourced, untainted by methanol, and is a renewable resource which minimises our carbon impact.

With each spritz, you indulge in a fragrance that not only enlivens your senses but also uplifts the world around us.