Breaking Boundaries: The Rise of Gender-Neutral Fragrances and the Innovation It Brings


In the evolving world of fragrances, gender-neutral scents are reshaping the industry, paving the way for creativity and innovation. Ms. Joyce Lian, the founder of Scent Journer, a home-grown fragrance brand, sheds light on this transformative trend.

Gender-Neutral Scents Gain Momentum:

Ms. Lian, supported by Enterprise Singapore and incubated by the National University of Singapore, observes a rising tide of consumer interest in gender-neutral fragrances. Consumers now prioritize scents that align with their personal identity, emphasizing the overall olfactory experience over traditional gender labels.

A Shift in Consumer Mindset:

Ms. Lian observes a significant shift in consumer mindset, noting that today's consumers are more experimental and open to risks, particularly in Asia. Knowledge of perfumery has expanded beyond brands, with consumers now genuinely interested in the craft, ingredients, and willing to pay a premium for quality.

Scent Journer's Gender-Neutral Approach:

Since its establishment in 2021, Scent Journer has been at the forefront of offering fragrances free from gender classifications. Utilizing aromachology, a combination of aromatherapy and psychology, the brand focuses on enhancing users' moods and emotions through scent experiences.

Scent Journer Soaring At Dawn

Freedom in Creativity:

Ms. Lian emphasizes that removing gender categories has unleashed a wave of creativity among perfumers. This liberation allows for a diverse range of ingredients and notes, leading to the creation of innovative olfactory profiles. The fifth fragrance from Scent Journer, "Soaring At Dawn," inspired by Singapore's mala hotpot craze, showcases this creative freedom with a unique blend of Sichuan pepper, neroli, mandarin orange, and bergamot.

Challenges and Optimism:

While younger generations readily embrace gender-neutral fragrances, some older individuals remain hesitant due to societal judgments. Nevertheless, Ms. Lian remains optimistic about the future, foreseeing an emergence of even more unique olfactory profiles with novel note combinations. She envisions fragrances evolving into a more functional role, seamlessly blending beauty with wellness.

Advice for Exploring New Scents:

Ms. Lian encourages individuals to step out of their comfort zones and explore the vast world of fragrances. Her advice includes wearing the perfume on the skin to understand its interaction with body chemistry. Keeping a record of preferred fragrances and trusting personal instincts are crucial, irrespective of gender labels.

In conclusion, the gender-neutral fragrance movement is not just a trend; it's a revolution. It signifies a departure from the norms, inviting consumers to embrace fragrances that resonate with their authentic selves. As the industry evolves, the freedom to choose based on personal preferences rather than societal expectations is becoming the new norm. Scent Journer stands as a beacon in this transformative era, where individuality, creativity, and innovation take center stage in the art of perfumery. Explore this brave new world of genderless scents and embrace the freedom to choose fragrances based on personal preferences, not societal expectations. Redefine your fragrance journey with Scent Journer.

Scent Journer's belief in mindfully-formulated fragrances: Inclusive for All

No one should be judged by the fragrance they wear.

Scent Journer's fragrances strive to encapsulate nature's healing essences in its purest form, its unique and precious qualities untouched by the outer world.

Drawing inspiration from nature, we want to empower you to proudly wear any scents that embody the true essence of you, without any fear of judgement.

As such, our fragrances are proudly unisex and liberated from confines of gender stereotypes, so you can freely wear your favourite scents.

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